NBA 2K Playgrounds

Brand Identity / Strategy / App Icon Design / Mobile Store Experience

With its stylized visuals and high-energy gameplay, NBA 2K Playgrounds brought an arcade-inspired spin to the world of mobile basketball. For the game’s digital launch, our team developed a range of promotional assets including app store graphics, digital storefront visuals, and a series of app icons designed to stand out in a crowded mobile landscape. Embracing the game’s exaggerated style and bold color palette, our creative focused on capturing the fast-paced, over-the-top spirit that defined the arcade experience.