Rainbow Six Extraction

Strategy / CG Animation / Social / Script / YouTube Thumbnails

Blending tactical gameplay with sci-fi horror, Rainbow Six Extraction reimagined the Rainbow Six universe through the lens of a new parasitic threat, the Archæan. Our team played a key role in shaping the tone and creative direction of the 360 campaign, helping to develop the overarching theme and tagline: “Who’s got your six?”—a call to teamwork that underscored the game’s high-stakes, co-op focus. From social content on Instagram to launch-focused YouTube thumbnails, we translated that core message across touchpoints with visuals and copy that emphasized trust, tension, and tactical coordination. Every asset was designed to reinforce the campaign’s identity while staying grounded in the franchise’s gritty, operator-driven roots.