Rainbow Six Siege

Strategy / Digital Campaign / Social

Facing post-season player drop-off, Rainbow Six Siege challenged us to re-energize its community with organic social content that felt as tactical and authentic as the game itself. We developed a range of creative activations-from the “Secret Life of Chibis” cinemagraphs and live-action “Operation Locker Room” series to meme-driven posts and stat-based carousels-all designed to keep players engaged without relying on paid media. The campaign generated over 20 million organic views and likes, driving 4.5x higher engagement, 4.7x more likes, and 3.7x more comments compared to average posts, proving that creative, community-first storytelling could extend the life of the game between major updates.